New Magazine

GENRE OF MUSIC

BALEARIC BEAT, ALSO KNOWN AS BALEARIC HOUSE, INITIALLY WAS AN ECLECTIC BLEND OF DJ-LED DANCE MUSIC THAT EMERGED IN THE MID 1980S. IT LATER BECAME THE NAME OF A MORE SPECIFIC STYLE OF ELECTRONIC DANCE MUSIC THAT WAS POPULAR INTO THE MID 1990S. BALEARIC BEAT WAS NAMED FOR ITS POPULARITY AMONG EUROPEAN NIGHTCLUB AND BEACH RAVE PATRONS ON THE BALEARIC ISLAND OF IBIZA, A POPULAR TOURIST DESTINATION. SOME DANCE MUSIC COMPILATIONS REFERRED TO IT AS “ THE SOUND OF IBIZA,” EVEN THOUGH MANY OTHER, MORE AGGRESSIVE AND UPBEAT FORMS OF DANCE MUSIC COULD BE HEARD ON THE ISLAND.

STYLISTIC ORIGINS: HOUSE MUSIC-ELECTRONICA-POST DISCO- MEDITERRANEAN MUSIC.

CULTURAL ORIGINS: LATE 1980’S UNITED KINGDON AND SPAIN (BALEARIC ISLANDS)

TYPICAL INSTRUMENTS: SYNTHESIZER, DRUM MACHINE, SEQUENCER, CAMPLER, KEYBOARD, PC- USED BY DJS

A DJ IS A PERSON WHO PLAYS A MIX OF RECORED MUSIC FOR AN AUDIENCE. AUDIENCE IN A VENUE SUCH AS A BAR, NIGHTCLUB OR DANCE CLUB WHICH PLAYS RAVE AND ELECTRIC DANCE MUSIC.

AGE

FOR THE AGE OF MY TARGET AUDIENCE, I'VE DECIDED TO AIM IT AT PEOPLE FROM THE AGES OF 17-25 (CLUBBING AGE GROUP). THE REASON FOR THIS TIGHT GROUP WAS I FOUND THAT THESE WERE THE PRIME AGE GROUPS OF PEOPLE THAT LIKE TO GO OUT AND PARTY/ LISTEN TO THIS TYPE OF MUSIC. BUT IT DEPENDS ON WHO YOU ARE AS A PERSON MEANING THAT THE MAGAZINE AUDIENCE IS OPEN TO ALL AGES AS ANYONE WHO LIKES A GOOD TIME AND DANCING WOULD LISTEN TO THIS GENRE. AS IT IS A GENRE THAT GENERATED TROUGH THE 1980'S, ALOT OF THE OLDER AGE RANGE WOULD STILL LISTEN TO THE SONGS THAT WOULD HAVE BEEN RELEASED THROUGHOUT THE 80'S AND 90'S AND STILL TO THIS DAY MAY LISTEN TO THIS GENRE. BUT I BELIEVE THAT THE AGE GROUP BACK IN THE 80'S AND 90'S WOULD HAVE BEEN AROUND THE AGE OF 17-25.

GENDER

BALEARIC BEAT IS OPEN TO BOTH GENDERS AS ANYONE IS OPEN TO LIKE THIS MUSIC.

WHILST RESEARCHING MY TARGET AUDIENCE, I LOOKED AT SOME VIDEOS OF DJ'S PERFORMING LIVE AND CAUGHT A GLIMPSE OF THEIR AUDIENCES IN THE GROUND WHICH WERE A NICE MIXTURE OF BOTH GENDERS.

ETHNICITY

THE MAGAZINE IS MADE FOR ALL ETHNICITIES. BALEARIC MUSIC IS MOSTLY ABOUT THE BEAT OF THE SONG WITH SOME VOCALS ADDED, MEANING ALL ETHNICITIES CAN ENJOY THIS MUSIC, BUT AS THE MAGAZINE IS WRITTEN IN ENGLISH, THIS CREATES A BARRIER FOR PEOPLE WHO DONT KNOW ENGLISH MEANING THE AUDIENCE WOULD HAVE TO KNOW A BIT OF ENGLISH (ALL ETHNICITIES KNOW NUMBERS (FOR DATES OF PERFORMANCES AND FESTIVALS)) AND MOST ETHNICITIES WOULD KNOW THE FAMOUS DJ/SINGERS NAME.

101 COUNTRIES SPEAK ENGLISH - 335 MILLION SPEAKERS. 

HOBBIES AND INTERESTS

PEOPLE WHO READ THIS MAGAZINE WOULD BE INTERESTED IN MUSIC; CREATING IT, LISTENING TO IT ETC.

PEOPLE WOULD MOSTLY BE INTERESTED IN THE LATEST MUSIC AS THESE PERFORMERS ARE IN THE SPOTLIGHT.

PEOPLE LIKE LISTENING TO THIS GENRE OF MUSIC AS IT GIVES YOU A HAPPY FEELING, IT MAKES YOU WANT TO DANCE. THIS IS WHY THIS GENRE OF MUSIC USUALLY COVERS THE CHARTS DURING THE SUMMER AND MOSTLY EVERY NIGHT THAT YOU WOULD GO OUT CLUBBING, BECAUSE OF THE FEELING IT GIVES YOU WHEN LISTENING TO MUSIC

HOUSE MUSIC IS NOT MAINSTREAM SO YOU WILL BE BREAKING THE BOUNDARIES AND REVOLTING FROM THE CROWD, THIS IS WHY MY TARGET AUDIENCE WOULD BE ADVENTUROUS, DIFFERENT AND FUN.

PEOPLE WHO LIKE HOLIDAYS AND HOT CLIMATES.

INCOME STATUS

AS MY TARGET AUDIENCE IS AIMED AT YOUNG PEOPLE. THE INCOME WOULD BE IN THE BRACKET "E". BUT BESIDES MY TARGET AUDIENCE, EVERYONE IS WELCOME TO READ THIS MAGAZINE AND THE INCOME COULD COME UNDER ANY INCOME BRACKET.

APPEARANCE 

THE TARGET AUDIENCE WOULD MOSTLY BE INTERESTED IN:

ARTY- THE CLOTHES AN ARTY PERSON WEARS THAT SHOWS OFF THEIR ARTISTIC THEMES. ARTY STYLE CHOOSES SOMETHING UNIQUE.

CHIC- ONE OF THE POPULAR TYPES OF FASHION STYLES IS THE CHIC STYLE.

SYNONYMOUS WITH "TRENDY" OR "FASHIONABLE". 

BEACHWEAR- BIKINI, THROW OVERS, SHORTS AND A SHORT TOP, TANK TOPS, CHILLED BUT FUN CLOTHING.

HIPPY CLOTHING- OWN CHARACTERISTIC MUSIC, PHILOSOPHY AND WAY OF LIFE.

PSYCHEDELIC PATTERSN AND VIBRANT COLOURS

PARTY CLOTHING

WHAT MUSIC TARGET AUDIENCE ARE INTERESTED IN

AVICII- SWEDISH ELECTRONIC MUSICIAN, DJ, REMIXER AND RECORD PRODUCER, 26

CALVIN HARRIS - SCOTTISH DJ, SINGER, RECORDING ARTIST AND REMIXER AGE, 32

AFROJACK- DUTCH DJ, RECORD PRODUCER AND REMIXER, 28

DAVID GUETTA- FRENCH DJ, RECORD PRODUCER AND REMIXER, 48

SWEDISH HOUSE MAFIA- SWEDISH ELECTRONIC MUSIC SUPERGROUP CONSISTING OF DISC JOCKEYS AND RECORD PRODUCERS 

LUCIANO- SWISS DJ AND PRODUCER 

STEVE LAWLER- BRITISH HOUSE MUSIC PRODUCER AND DJ

CARL COX- BRITISH HOUSE, TECHNO, DJ AND PRODUCER

BUSHWACKA- DJ